Driver Classifications
DriveApps will be addressing an increasing number of "driver classifications" in a process of augmenting core training elements, with elements specific to the driver class. Driver classifications fall into three categories: "Family", "Corporate", and "Professional".
The Family driver classifications are "business to consumer" (B2C) categories and the Corporate and Professional classifications are "business to business" (B2B) categories. Strategically, the primary goal with the B2C classifications is to garner as many opt-in eyeballs as possible. Core content will be free of charge. The lion's share of revenues will be generated via sponsorships and advertising.
The primary goal with B2B classifications is to sell driver class-specific content either off the shelf or in custom form. The lion's share of revenues will be generated via content sales and upsell products.
Family Driver Classes:
Teens (the most prominent Family category)
Adults
Seniors
Corporate Driver Classes:
Company staff
Delivery
Taxi/Rideshare/Limo
Professional Driver Classes:
Law enforcement
EVOC
Bus/Transit
Truck
Racing
The Family driver classifications are "business to consumer" (B2C) categories and the Corporate and Professional classifications are "business to business" (B2B) categories. Strategically, the primary goal with the B2C classifications is to garner as many opt-in eyeballs as possible. Core content will be free of charge. The lion's share of revenues will be generated via sponsorships and advertising.
The primary goal with B2B classifications is to sell driver class-specific content either off the shelf or in custom form. The lion's share of revenues will be generated via content sales and upsell products.
Family Driver Classes:
Teens (the most prominent Family category)
Adults
Seniors
Corporate Driver Classes:
Company staff
Delivery
Taxi/Rideshare/Limo
Professional Driver Classes:
Law enforcement
EVOC
Bus/Transit
Truck
Racing